How a digital transformation helped a modular construction start-up scale up
Beverley Park Homes has grown at an impressive pace from just five staff at one location to a team of forty-three across two sites in just six years.
Producing two products, across two sites, with an output of over 300 static lodges a year, the business, which was managed using an array of spreadsheets, was rapidly transcending into its next growth phase.
To maintain growth and with a merger on the horizon, Beverley Park Homes needed a single system to help them manage everything from sales and production to delivery and customer support.
One app at a time, one challenge at a time
As Beverley Park Home had no dedicated business management system in place, there was no need for a mass transfer of data or critical functionality required. Instead, the business and its team had to undergo a digital transformation, which would fundamentally alter the business's processes for the previous six years.
The first phase for FlowsEasy was implementing Zoho CRM. Every other feature would run alongside the CRM and act as a central data storage system to provide Beverley Park Homes with complete traceability.
With Zoho CRM in place, the team could begin using the Zoho system and build confidence. It allowed time for the business to understand the benefits of going truly digital and how it supports their roles. Now Zoho apps are integrated within every department of Beverley Park Homes. Finance use Books, production use a bespoke production management feature, sales can use CRM to manage leads, quote and provide aftercare, and staff even clock in and out using Zoho timesheets.
Off-the-shelf system, bespoke configuration
As a manufacturing business creating large static caravans, the complex nature of the production process meant Beverley Park Homes needed to configure a system to mirror its workflows.
Owner of Beverley Park Homes, David Hall said, "The personalisation of Zoho to the business is where FlowsEasy comes in." and went on to say, "FlowsEasy will sit with us and understand our requirements, and because Zoho is so flexible, they can make it suit."
With their processes mapped out and points of data entry identified. FlowsEasy used a mix of configured Zoho Apps, using their knowledge to extract the full potential of native functional with bespoke developed applications using Zoho Creator to develop a hybrid Zoho MRP.
Business experience, software knowledge
As a first-time founder of a manufacturing business of this size, the senior team at Beverley Park Homes can benefit FlowsEasys' experience growing manufacturing businesses of all sizes, from start-ups to publicly listed companies.
Trudy Youngs, the Business Development Manager of Beverley Park Homes, said, "the additional support of having that business mindset, they offer more than the system... it works really well as they have the software, and they know the business side of it as well."
FlowsEasy goes beyond the usual brief format and gets to know the business and understands its roadmap to growth, pre-empting any blocks that could prevent progress and how they could mitigate them with features inside the Zoho environment.
Trudy went on to say, "They offer information and advice. Then it is how do we get into the system? They seem to make it happen and put it into a process flow that works."
David Hall added, "They understand how to make Zoho work for the business."
Keeping on top of KPIs
As two businesses with two products across two sites are set to merge, and with Zoho implemented to create a transparent database, understanding the effects of these changes is crucial.
With ambitious growth plans, Beverley Park Homes will utilise FlowsEasys' business analyst skill set combined with a configured Zoho Analytics environment. Moving forwards, Beverley Park Homes can understand past performance and identify trends whilst benefiting from a live stream of business performance data that can be visualised so it can easily and instantly be digested.
